Posted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.
HOW TO WRITE AN EFFECTIVE TWITTER BIO
ONLINE BOOK MARKETING TIP
If Twitter is an important part of your social media marketing, it is imperative you introduce yourself to the world via an effective bio. I am constantly surprised by how many indie authors out there either don’t have a bio at all or don’t utilise the allotted space to their advantage. For me, that means they don’t take themselves or their books seriously and therefore, I won’t reward them with my attention.
When doing a search for yourself via search engines, your Twitter bio will allow you, in most cases, to appear on the first page. It also lends credibility to you as an author and the message you are trying to convey.
TWITTER BIO PARTICULARS
You only have 160 characters to work with. Not a lot of characters to succinctly tell your life story and certainly does not provide anyone with the excuse of not filling up the given requirements.
Over and above the 160 characters, you can also add your location as well as a link to your website. Please add a backlink. It makes absolutely no business sense not to do so.
In your bio, you are permitted to add hashtags and @usernames.
Please add an image to your bio. The dreaded egg doesn’t do much for anyone.
SO HOW DO YOU WRITE AN EFFECTIVE BIO?
Be concise and accurate. Tell people exactly who and what you are. Use words that best describe you and your product. Tell the world you are an expert in what your do. Describe your niche.
Promote yourself so you can gain the right followers. Let them know what you have to offer them and flatter yourself!
Take advantage of hashtags in your bio. They are an excellent means of helping people find you and what you have to offer them.
List your speciality first before moving onto other facts that add that humanistic part of your bio. They first and foremost want to follow you for what you do best. This could include accomplishments that your followers could identify with.
Do some research of your peers and competitors. Look at the bios of people you yourself are following and look at what prompted you to follow them in the first place.
Be honest, unusual, funny and/or controversial! Easier said than done I know, especially if you have a serious agenda to spruik.
Maintain your focus on what you are promoting. Keep the message consistent throughout your campaign.
If you don’t want to just mention what you are, you can mention what you will be tweeting about.
You don’t have to write your bio in sentences. Use punctuation to define your roles.
The most important thing to remember is that your bio is not set in stone when initially created. I have tweaked and re-tweaked my bio over numerous occasions. I have found that as I evolve over time, I gain a clearer perspective of who I am and what information is important. Good luck!