Posted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.
12 REASONS EVERY AUTHOR SHOULD CONSIDER USING HOOTSUITE
ONLINE BOOK MARKETING TIP
As we become heavier and bigger users of our social media platforms as part of our book marketing strategy, we are also becoming busier and more consumed by them! As I flit between Facebook, Twitter, my blog and other platforms plus the need to try and engage throughout the day, I am sometimes left with very little time to do much else. And I thought I was here to write children’s books ….. right …. somehow that seems to have been pushed aside for the time being. I am too busy trying to sell the books I currently have in the marketplace.
Therefore, its time to take action and consider using Hootsuite to consolidate my extracurricular activities I perform online!
WHAT IS HOOTSUITE?
Hootsuite is a social media management tool.
It is a website where you can manage all your social media in one place without having to log into several platforms and go back and forth between them on your screen. It is a tool which allows you to amalgamate your platforms in one space. So for example, you can use Twitter, Facebook, Google+, WordPress and LinkedIn all at the same time.
Hootsuite does offer a FREE plan. This is however limited to 3 platforms but for most indie authors, this is probably enough. You can pay for upgrades should you think this is warranted.
WHY SHOULD YOU GET HOOTSUITE?
1) TIME SAVING
This is by far the greatest advantage of Hootsuite. You can post one update that will automatically autofill across your social media platforms.
You are able to schedule your updates. This is particularly helpful if Your target market is in a different time zone. This way, you can appear on their news feed at peak times. This is also useful should you wish to update your status on a regular basis e.g. every 2 hours. So instead of logging on every 2 hours, you schedule it do so on your behalf.
3) MULTIPLE PROFILE MANAGEMENT
If you upgrade to the pro plan, you can manage multiple profiles. Therefore if you have 5 Twitter profiles and 5 Facebook profiles, you can manage all of them from one dashboard.
4) REPORTS AND ANALYTICS
Hootsuite provides comprehensive analytics across all platforms selected. This is a great way to see how you’re tracking all in one space.
5) ADDITIONAL APPLICATIONS
There are some other social media platforms that are not offered in Hootsuite however you are able to download apps so that you are able to manage those as well and this includes the likes of Tumblr, Instagram, YouTube and many others. Currently, there are 141 additional apps one can get, of which 75 of them are free. So don’t fret if you don’t see your most important medium!
You can send out specific messages to targeted groups via your dashboard. This is a great tool as sometimes, some updates may not be so suited for all platforms.
Hootsuite enables you to look at your contacts via your different platforms. E.g. if you select Twitter, it brings up all your followers of which you can see information about them. I was particularly interested to see how many tweets they posted a day and how that correlated to their number of followers.
This tool is web-based so you don’t have to download software or programmes and you can login anywhere.
9) URL SHORTERNER
They have their own URL shorterner, Ow.ly so you don’t have to worry about getting preferences for that. All ready to go!
Hootlet is the little browser plugin that adds a button to your bookmark toolbar. This will enable you to share content from anywhere on the web which also means you don’t have to even go to the website.
You can customize your dashboard to suit your needs. This was you can get yourself organized and prioritise your platforms.
12) ADDITIONAL USERS
Should you be fortunate enough to have someone that helps you with your book marketing promotions, you can add them as a team member so they have access to your dashboard and do some of the work for you.
There are several other social media management tools you can select from but this is by far the biggest player in the market. You can sign up for free and give it a go. This may suit your needs and reduce the amount of time you spend online.