Posted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.
THE WHAT, THE HOW AND THE BENEFITS OF GUEST POSTING
ONLINE BOOK MARKETING TIP
WHAT IS GUEST POSTING?
Guest posting is when you submit a post onto someone else’s blog as a guest. It could be a recurring posting, perhaps every month or just a one off invitation.
HOW TO GUEST POST ON SOMEONE ELSE’S BLOG
Many writers and bloggers have highlighted that some social media platforms such as LinkedIn, writer’s groups on Facebook and even blogging, does not attract readers and only appeals to industry peers. I have always maintained that as a self-published author, I need the support of online colleagues for multi-faceted reasons. One of the benefits of forging these relationships is the possibility of being invited to guest post on their blog.
Some blogs and websites have submission pages soliciting guest blogs. This is one way for the blogs to consistently have content without paying for writers, such as the Huffington Post. Therefore, you should spend some time going through some related blogs to see if they may be accepting guest writers. Try your luck on a variety of different sites. For example, if you write children’s picture books about multiracial families, approach blogs that are dedicated to this topic, blogs that write about multiracial books or fellow indie authors who maintain a blog and approach them about interviews.
If neither of the above is available to you, just ask! Sometimes bloggers don’t think of doing guest posts themselves. Get to know their blog and their content, write to them and send them a pitch of how you could help each other. There are hundreds of blogs out there! Give it a go!
BENEFITS OF GUEST POSTING
This is the perfect way to piggyback onto someone else’s blog. Especially useful if you don’t have one yourself but feel that you should probably have some presence in the blogging world. You are then taking advantage of their followers and you’re casting a wider net onto potential readers which you would have otherwise not had access to.
Blogging is usually works of non-fiction. Hopefully it will entail a post about your book. This way readers will get to know more about you, your book, what made your write the book and perhaps even about the characters in book. It humanises your work of fiction.
Should your post draw great attention to the blog, you may stumble across another financial avenue and actually be paid for your blog posts. Doesn’t hurt to earn money to subsidise your self-published book marketing adventures!
Guest posting is an excellent means of improving your SEO optimisation strategies. Your back link from the article to your main website helps to improve your ranking on search engines.