Posted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.
10 WAYS TO IMPROVE SEO RANKINGS
ONLINE BOOK MARKETING TIP
In yesterday’s blog post, I defined what a search engine was and the importance of Search Engine Optimisation. Today, I would like to highlight how we, as indie authors, can improve our SEO ranking.
Content is key. This does not mean however that mentioning the words “children’s picture book” a million times is enough to get to page 1. I can assure you, that is not the case. New, relevant and fresh content on a regular basis is the key driver. Ensure the content is original, free of errors and well organised.
Ensure your prime product or keyword is in your URL. E.g. http://www.books.com/childrens-picture-books.
3) SOCIAL MEDIA
Ensure you have social media sharing buttons on your website or blog. The more places the book you have written appears on the Internet, the better. Sharing also means you and those kind enough to share, are spruiking the same message and thus inevitably using the same keywords.
4) TITLE TAGS
Create effective title tags that include your keywords. Hence all of my posting begin with “Online Book Marketing Tips”. These words will consistently appear on URLs.
5) CORRECT TARGET
When creating new content, write for your followers and readers, not for search engines. Otherwise, you won’t be naturally creating the kind of content search engines are looking for.
6) JOIN GOOGLE
Google rewards those who are part of the family. Join Google+ to get a shot at improving your rankings. Listing your business on Google Maps makes a difference too!
7) SITE MAPS
Create a site map for your website so one can see where everything on your website is located. You would be surprised how many people actually use site maps and search engines seem to like this extra piece of information.
Use your headers! Write a description under your website name.
Getting other websites or blogs to produce a link back to your own website is one of the best ways to increase ranking. It shows credibility and is to be encouraged. Be careful however not to spam other blogs by providing your own back link through comments. Google frowns upon this and can be more detrimental than anything else.
Google autofills the most popular search terms. Find out what they are and incorporate those phrases onto your pages. Do it every so often to see what is trending.
Don’t underestimate what SEO can do for you! Its an imperative part of online marketing for any product or service. Some of the strategies above are not to difficult execute and with enough practise, will become a natural part of your work. Now, go get ’em!