Posted by Deb Hockenberry.
Deb Hockenberry is the children’s picture book author of Where Can We Have The Party? Deb always wanted to write for children since she was a child myself! Deb also blogs about her writing journey and what happens after you’ve written your masterpiece!
I’VE WRITTEN MY BOOK, NOW WHAT? WHERE TO FROM HERE?
ONLINE BOOK MARKETING TIP
YAY! I did it! My picture book is being just about ready to go to print. Okay, that’s great news for me but now what? I know I have to market and promote my book but exactly how do I do that?
I’ve found a few things out. First, it’s very important to have a web presence. Start a blog, a website, or both. If you want to do both, Weebly is a very good webhost. It’s a WYSIWYG website and that makes it very friendly for a non – techie person like myself. So is GoDaddy. There are also free ones out there like Blogger and WordPress. All of these are what-you-see-is-what-you-get sites.
Unfortunately, I’ve only found one book on how to market and promote a children’s book. That book is called: How To Promote Your Children’s Book: Tips, Tricks, and Secrets To A Best Seller. This book is chock full of information. I can tell you from experience that you really should read this eBook with a pen and notebook next to you!
From this book I’ve found out a few things.
- Join social networking sites. Yep, let yourself be known. I don’t mean to constantly talk about your book. That’s spamming. Just socialize—that’s the key word in social networking. Then when you get your book cover or box of books, take a picture and share it on those sites. Now, you can talk about your book. But again, don’t talk about it every day. You might get a sale this way!
- Pull up a spreadsheet (or write this down) of your plan to market your book. Are you going to ask your online friends to review your book? That’s always fun. I’ve been involved in many blog-hops! Do you plan on going through a paid publicity site like World of Ink? Are you going to contact the Author’s Showcase to see when you can be on that internet radio show? How about where you can do book signings and book readings? You can put an ad in the newspaper announcing your book. You can also have you friends who review books interview you. Actually, this can be any friend you blogs. Write all this down so you don’t forget your plan.
- Google the subject of your book in your town. For instance, my book subject is a birthday party. Google “birthday party + your town. I was so surprised at the amount of links I received for this! I had no idea there was a place specifically for parties in this town. You can use you phone book to look these places up.
- Have a media kit (media release) prepared. I’m still working on mine since my picture book won’t be out for a few months but here’s what you need: On one sheet of paper you should scan a picture of the book, have a short bio of yourself, and a blurb of the book. Also on this page you should have the pertinent information about your book (ISBN number, number of pages, price, and the buy links). Don’t forget you contact information on that page! This includes your mailing information, website, and email address. On a separate page have your publicity picture.
- Read marketing blogs and books. They’re full of advice. True they aren’t specifically geared to children’s writing but to marketing in general. I’ve found an excellent marketing website called The Publicity Hound by Joan Stewart. Don’t forget to sign up for her free ezine. It’s full of advice!
- Learn to make a video. Videos promote you and your book much better than plain text. I’ve found this out by using Facebook. It dawned on me one night when I was thinking about how to market my upcoming book, that I always stop at the videos on Facebook to watch them.
In your computer is a free movie maker. If you have Windows, you’ll have Movie Maker, for a Mac it’s called iMovie or iMovie Maker. Windows also has free music included with Movie Maker called All Free Music. The point is that you can make your own book trailer by yourself and for free. Book trailers raise interest in your book and that means more possible sales.
This is what I’ve learned so far with the most important being a web presence. You can advertise and even sell your book there. So, get one! Read those marketing books and form your own ideas. Join the many different social networking sites, get to know the people, and let them know you!