How Amazon’s Author Central Can Improve Your SEO

A.S. Chung B&WPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

HOW AMAZON’S AUTHOR CENTRAL CAN IMPROVE YOUR SEO
ONLINE BOOK MARKETING TIP
###

A.S. Chung Amazon Author PageWell done! You have managed to list your book on Amazon and it is now available for sale. It would seem that for most self-published authors, this is the first port of call and it always brings about such a great sense of achievement when you finally see your book listed and is available all around the world.

Now, have you set up your author page?

It is quite amazing how many indie authors don’t utilise this free function or aren’t even aware of its existence. I was certainly guilty of it until a fellow author pointed out to me that I hadn’t uploaded mine. It is perhaps one of the most under-utilised marketing tools and one shouldn’t under-estimate its value. Some of the benefits of having an Amazon author page include:

Let Your Readers Get To Know You
The Amazon Author Central page enables readers to get to know you as an author. This small engagement brings some life to the book and can often encourage the reader to buy your book if they identify with you and your story.

Controlling You Profile
Amazon is a jungle. With more and more books being self-published on a daily basis, it is imperative to take advantage of any medium which may assist with increasing exposure. Taking full control of your Amazon profile helps to define you and your books in exactly the manner you wish to. You are also able to add more books to the list as you continue to launch new titles.

Keyword Searches on Amazon
Having a well-managed author profile will aid in keyword searches on the website and improve your Amazon and Google SEO.

Tracking Sales
Amazon Author Central provides free book tracking in terms of weekly sales, sales rank and author rank. This could certainly help you with your Amazon book marketing strategies if you understand when and where your books are being sold.

Getting More Followers
You are able to interface your blog postings and Twitter feeds onto the profile page so it is always showcasing your most up to date postings. Readers do enjoy seeing that the author is active in the social media world and any subsequent follows increases the author’s presence. This in turn leads to greater web presence and assists with search engine tools.

Reader Interaction
Author forums and discussions are also another free function of the program. This allows the author to interact with readers personally and is an invaluable capability.

Customer Reviews
All Amazon customer reviews for all your books may be found in one place and thus easily accessible.

The setup of the author page is a highly user-friendly process. Follow these steps for how to set up your profile page.

Author Page Tab

  1. Sign up for Amazon Author Central.
  2. Click on “edit biography” to add a biography of no more than 100 words. Amazon provides you with an example of a good biography.
  3. Click on “add a blog” if you have one so that the reader can see your real time updates.
  4. Click on “add event” to share your upcoming speaking engagements, bookstore appearances, and other events.
  5. Add up to 8 photos that will help to enhance your author profile.
  6. Add any relevant videos of interviews, book trailers, or book signings.
  7. Add Twitter account so your feed is included in your profile.

Amazon Author Central Author Page

Books Tab

  1. Click on “add book” to create your bibliography.
  2. Search by title, author or ISBN.
  3. Add any editorial reviews.
    a. Reviews should be from reputable sources and the source should be credited after the quotation.
    b. Quotes from outside reviews should follow “fair use” copyright guidelines.
    c. Limit of 1-2 sentence.
    d. Up to 600 characters.
  4. Add product description.
    a. An objective summary of the book subject matter and genre.
    b. Up to 4000 characters.
    c. Don’t include spoilers!
  5. Add something from the author.
    a. A message from you about this book – what was your experience writing it, why did you write this book and how does it relate to other books you’ve written?
    b. Up to 8000 characters.
  6. Add something from the inside flap.
    a. Content inside your book’s flap should be transcribed without any changes.
    b. Up to 8000 characters.
  7. Add something from the back cover.
    a. Content inside your book’s flap should be transcribed without any changes.
    b. Up to 8000 characters.
  8. Write something about the author.
    a. This section should be the same or similar to your biography as it would appear in a book.
    b. Up to 2000 characters.
  9. Make sure this information is copied across all available editions i.e. eBook, paperback and/or hardcover.

Amazon Author Central Book Page

And that is it! Important to update your profile over time as you change and evolve. Reminder that if you have books on amazon.uk, it is not an automatic update on that site; you would have to login and create a profile specifically for that site. If you are able to get your profile translated, you should also update your author central page for other large international Amazon sites such as France, Germany and Japan.

Advertisements

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s