Winner! Global Ebook Awards!

Wishful Wedding - Silver Winner!A.S Chung’s LGBT children’s picture book about marriage equality has won Silver in the annual Dan Poynter’s Global Ebook Award for 2016! Wishful Wedding, although a children’s book, was entered into the Fiction – Gay/Lesbian/LGBT category. Normally reserved for adult fiction, Chung wanted to be recognised in a category true to the message of the book.

Still a prevalent topic in Australia, marriage equality still continues to elude the Australian LGBT community. This accolade only further highlights the topic and Chung is beyond pleased!

More about Dan Poynter’s Global Ebook Award:
Dan Poynter believed in ebooks. He spoke about them since the early 90s. He sold them from his website since 1996. Dan knew ebooks better than anyone in the publishing business. He was an evangelist for ebooks, an ombudsman for ebook authors, an advocate for ebook publishing, and the godfather to thousands of successfully-published electronic books. Dan Poynter was the author of more than 130 books, has been a publisher since 1969 and was a Certified Speaking Professional (CSP).

His seminars were featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in The New York Times.

The media came to Dan because he was the leading authority on ebook publishing. Often referred to as The Book Futurist (and ebooks are the future), he was the most-often quoted authority on book publishing today.

Pigeonhole Books is ever more grateful for the likes of Dan Poynter, who has created significant awareness in ebooks. Thank you for this wonderful win!

Benefits and Tip of Google+ Hangout for Authors

A.S. Chung B&WPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

BENEFITS AND TIPS OF GOOGLE+ HANGOUTS FOR AUTHORS
ONLINE BOOK MARKETING TIP
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Google+ Hangouts

What is Google+ Hangouts?
Google+ Hangouts is a virtual communications platform that is mostly utilised for its video format.  As an author, you can create a private Hangout event whereby you can invite guests of up to 10 participants or you can be invited to join a Hangout.

What is Google+ Hangouts On Air?
Google+ Hangouts On Air is open to the public and anyone can view it as it happens live. Viewers do not have to participate. Upon conclusion of the event, it is automatically recorded and posted to your YouTube account as well as your Google+ account. This is a great way for authors who are not tech savvy to create videos that are easy to share across their social media platforms.

How Authors Can Use Google+ Hangouts To Their Benefit

  • Google+ Hangouts is a great way to showcase your book. This may come in the form of a book launch or a book club type event whereby you can discuss your book in detail.
  • You can invite your fans and readers to join you in a “get to know your author” type event whereby you invite them to ask any questions they may have of you. This enables a global reach and allows your fans to get to know you on a more personal level.
  • Authors can join writing group Hangouts to collect ideas during your writing process. It’s also a great way to get support from fellow authors should you have any issues or concerns you are having difficulty resolving.
  • You can engage with your fans during your entire writing process of your next book. Perhaps create a Hangout every month, after every chapter or when drafts of illustrations come in. Particularly great for those writing a series as fans are eagerly waiting for the next instalment.
  • Authors can use Google+ Hangouts as part of their book tours and virtual readings. Most authors don’t have the budget to do so or perhaps physically can’t get to towns and cities that require too much time or expense.
  • There is something to be said about getting to know someone personally. Well, at least this feature allows you to get one step closer to your fans and readers. This encourages loyalty, especially if they are able to identify with you.
  • The video component of the Google+ Hangout on Air is a very powerful marketing tool that can be utilised across all your digital marketing platforms and it didn’t even require you to produce your own video! Best of all, it’s completely free!

Tips On How To Run A Great Hangout

  • Test your event! Make sure all your equipment is available and that they are all in working order. Nothing worse than hosting an event and no one can see or hear you!
  • Make sure that you have a good internet connection and that your Hangout doesn’t stall half way or even cut out altogether.
  • Make sure you have a good background to work in with no distractions that could keep your participants wondering around the space. The more neutral and minimal a background, the better.
  • It is advised not to have pets or children in the vicinity of your Hangout. This is the best way for everyone to lose concentration if the event holder is continually interrupted.
  • Sound is very important, especially if creating a video for distribution later. Make sure your surrounds are quiet and you may even want to invest in an external microphone for further clarity.
  • Lighting is also important. Make sure participants are able to see you clearly without shadows to distract the Hangout.
  • The most important tip of all is of course to market the Hangout. No one will participate if they don’t know about it!

So, camera shy authors (that would be me!), do you believe this would be beneficial to you?

Google+ for Authors. Is It Worth It?

A.S. Chung B&WPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

GOOGLE+ FOR AUTHORS. IS IT WORTH IT? Google Plus Logo
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What Exactly Is Google+? 
Google+ is Google’s social media platform.

Not Another Social Media Platform!
I know. It really is quite exhausting and admittedly I haven’t fully embraced this platform as yet. However, with over 340 million users, I think it’s worth a look in and we can then decide for ourselves if this should be added onto our repertoire of social media marketing, even if it means giving up another that isn’t quite receiving the traction.

How Does It Work? What Can It Do?

  • You can post photos, share content and update your status just like all social media platforms.
  • Google+ allows you to set up your followers by “circles”. This is a most useful function. You can group them into friends, colleagues etc…. and essentially group them in areas of interest which then allows you to target information more succinctly. Circles also allow you to read your feed by the stream you are connected with and share your updates with specific circles. This is particularly useful if you have very different types of content to share and therefore only certain followers will follow the thread of their interest.
  • You can create and/or join communities and concentrate your efforts on areas of importance.
  • Google+ offers a function called “hangouts” which is a space for video conversations for up to 10 participants. A great tool for webinars, conduting Q&As or connecting with your readers.
  • You can get +1s, which is the same as a Facebook “like”. This however is a much more powerful tick box as by hitting the +1 button, you are essentially voting me to your friends associated with your Google+ profile. It’s as if you are endorsing their content, which then leads to exposure for your book.

So What?
So far, sounds to me like any other social media platform.

However, the thing that got me the most is the fact that it’s a Google product. As the most used and most effective search engine in the world, it is therefore safe to assume that all Google+ content would gain some serious SEO traction. Surely, its algorithms would give their own social media function priority over everyone else’s? How else to better gain users? Posts with a lot of +1s have the potential to gain great momentum on the World Wide Web and can certainly affect search rankings.

There has also been much discussion about the fact that Google intends to consolidate all of its services under the Google+ umbrella. As an example, if you wish to post comments onto YouTube (A Google Company) you have to sign in with your Google+ profile. This meant that any level of anonymity was removed and thus reducing the amount of spam on the network. Should Google continue down this path of integration, we would pretty soon have no choice but to own a Google+ account.

My Take
So I started using it at a basic level and so far it’s been pretty easy to manipulate.  It has very similar functions to other platforms but certainly has a very different look and feel to it. It is very much like a microblog. I am far from being a heavy user and I am not about to give up one platform for the sake of giving this one a good go. A lot more work needs to go into this before I can say it’s a must have.

The only concern I have is I don’t know anyone who is a big user of Google+. It’s more a case of everyone understanding they should have it but no one is really interested in building their profiles like they do with other social media outlets such as Facebook or Twitter.  So if no one is using it to their full potential, who would I be connecting with? A whole bunch of “surface” users just because they believe they should use it isn’t worth all my work. I shall do more research and see if it’s worth another post in the future.

Have you Joined The Goodreads Author Program Yet?

A.S. Chung B&WPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

HAVE YOU JOINED THE GOODREADS AUTHOR PROGRAM YET?
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Goodreads Otis Chandler

Otis Chandler Goodreads Founder by Christopher Michel

As an author, I am sure you have joined Goodreads as part of your online marketing strategy. Known as the Facebook for book lovers, it is an extremely  large digital library that every author should be a part of.

Now that you have navigated your way through the website, please venture your way to the bottom of the page and click on Author Program. If you haven’t already set this up, please take some time to do so. As it is a site which is dedicated to all things books, it is an invaluable tool to take advantage of it. It is completely free so you have absolutely no excuse!

It is important because under all the books listed on Goodreads, there is an option to click on the name of the author to find out more about you. You need to make sure you give them a dynamic snapshot of you so that curious readers can get to know you.

Features available in the Author Program:

  • Create a profile by adding a photo of yourself that best reflects you as an author. I suggest a fairly professional looking image and not one that is cropped from a family photo.
  • Write a compelling bio about yourself. Only limited by your imagination!
  • This feature enables you to share with your fans what you are currently reading. Makes for a good conversation piece.
  • This feature also allows you to list your favourite books.  Avid readers can form opinions about your personality just by the books you read.
  • You can advertise any upcoming events such as book launches, readings or book signings.
  • You can share a small excerpt of your book to entice readers.
  • If you maintain a blog, you can add it to your profile for greater exposure. All posts on your blog will automatically be uploaded on your profile so no additional work required.
  • You can add the Goodreads Author Widget to your website or blog to showcase all your hard earned reviews.
  • Promote your books by participating in discussions that may be relevant to the book genre or topic.

A.S. Chung Goodreads Author Page

There is no harm in joining this program. According to Goodreads, they are the world’s largest site for book readers and book recommendations. With over 20 million users and now acquired by Amazon, it is a truly useful site to be a part of.

How To Turn Your Book Marketing Into A Book

Susan DayGuest Posting by Susan Day.
Susan Day is a children’s author of over 20 print and eBooks. She has been working her social media presence for over five years and feels her head is just bursting with tips and advice. To alleviate this condition she has decided to blog a non-fiction book one post at a time entitled How to Publish a Children’s Book at Little or No Cost.

HOW TO TURN YOUR BOOK MARKETING INTO A BOOK
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Bookstore

Book by Ian Muttoo

A few weeks ago I was hit with a revelation that really blew my mind. The idea to write a non-fiction book about what I have learnt in the publishing industry had been ticking over in my brain for some time. However, I didn’t want to spend hours and hours writing, creating and publishing another self-help book that would languish at the bottom of an Amazon’s list.

Then one day, I came across an article by Nina Amir titled How to Blog a Book. This was the answer I was looking for. Blogging a book, one post at a time, would help me not only get my book completed but it would open up many other opportunities.

So, I sat down one Sunday and, following Nina’s advice, I created a Tab le of Contents which I use as a guide so I know what to write next. Under that, I started writing my book. Then I set up a website and a sign up from for newsletters. Sounds simple, doesn’t it? Well, it is.

I post short pieces that will go into my books as chapters. If the information is too long I simply break it up. I also post other things that are related to my topic but might not make it into my book. I plan to invite other authors and guests, as well.

I have to say I have found the whole process very rewarding and lots of fun. I don’t feel like I’m stuck writing something that might not go anywhere. Already, there are a lot of people signed up to my RSS feed and my newsletter.

There are a few do’s and don’ts which you can find in Nina’s book. However, I can’t see why you couldn’t blog a book on any subject, even a fiction title. I’m sure you’ll find the whole experience just as rewarding as I have and who knows, perhaps you’ll build a significant fan base before your book is even published. I know I have.

Catch up with my journey at: www.howtopublishachildrensbookatnocost.com

30 Facebook Groups Every Author Needs…..And It’s Free!

A.S. Chung B&WPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

30 FACEBOOK GROUPS EVERY AUTHOR NEEDS…..AND IT’S FREE!
ONLINE BOOK MARKETING TIP
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Photo Montage

Facebook Groups continue to evolve over time to support writers and authors in a myriad of ways. I have collated a list of Facebook Groups to help indie authors in all facets of the self-publishing journey. If you are searching for the following, you have come to the right place:

  • Support for self-publishing authors.
  • Book marketing ideas.
  • A space to promote your book/s.
  • Author support through discussions and forums.
  • Improve your writing and manuscript assistance.
  • Lover of books in general.

1. Amazon Book Club
Download free e-books, join our book loving platform, or read our daily reviews. If you are a published author, go ahead and announce yourself and your book(s) on this site. Readers, please go ahead and leave your reviews and recommendations.
28,237 members.

2. Aspiring Authors
If your dream is to become a published storyteller (novelist, screenwriter, poet, short story writer etc.), you’ve come to the right place! What we’re all about: books, novels, stories, writing, writers, plays, screenplays, short stories, plot, creative, creativity, fiction, interactive story.
26,996 members.

3. Authors
Anything about writing.
Stories, experiences, advice and tips.
Any new books, promotions or book cover designs.
27,769 members

4. Authors 99¢ e-Books Promotion
This is a group for .99 e-books only. Please promote your books here if they are .99 cents or free!
9,259 members.

5. Authors and Book Lovers Discussion Group
This is a discussion group for authors and book lovers to chat about their favourite books. All Authors are welcome to promote here!
21,778 members.

6. Authors, Agents, and Aspiring Writers
We welcome authors at every stage of their career. Here are the rules for this group: This group is for all things WRITING! You are free to promo new releases, your books, your writing blogs, your thoughts on writing and always ask for help from others to improve your craft. If you have information that you think will be beneficial to writers, please share.
18,750 members.

7. Authors, Bloggers, Writers, Readers and Books
Geared to Christian content. Space for authors, bloggers, writers, readers and books to post information about their blogs, books, reviews and their websites, etc. A group for sharing our interests and activities regarding our page title. – we encourage those of any faith or beliefs to join in the sharing. Only God knows where our seeds might be planted.
13,898 members.

8. Author Meeting Place
A place to meet and greet other authors. You might be able to share marketing ideas and/or events in your area if you meet someone close to you. Authors unite!
4,715 members.

9. Authors Promoting Authors
Authors Promoting Authors community group. This group serves as a forum for discussion, promotion and sharing
16,956 members.

10. Books, Books and more Books!!!
Where authors and readers can post to help promote their books and giveaways.
32,618 members.

11. Book Promotion
The goal of this page is to help you the author to accomplish your goals. It is similar to our mission at Best Seller Publishing – “To make our clients best-selling authors and launch them to a life of independence, generous income, and meaningful impact.” So from time to time we will be offering FREE training in the form of videos, webinars and recordings. They will be specifically focused on helping you become a best selling author and monetize your books.
25,808 members.

12. Book Review & Promotion
Writer · Books · Publishing
29,839 members.

13. Children’s Authors and Illustrators on Facebook
A group for authors and illustrators of children’s books, from picture books to YA, in all genres, plus aspiring writers and all readers who love children’s literature.
5,542 members.

14. Free ebooks for Kindle, Nook, and More
Welcome readers and authors! This page is for listing free ebooks only. Authors, join this group to post notice of ebooks that you are giving away freely to everyone. This is a great way to promote “free ebook” days in Kindle’s KDP Select program, but please list your book only when it’s free to all Amazon customers.
2,540 members.

15. Free Kindle and Nook eBooks For Readers
This is a group for readers to come and find free Ebooks. Anyone can join and post links to the free Ebooks they have found; we especially love when authors join this group and post links to their free Ebooks! There are no limits for genres or where an Ebook can be read. Most of the Ebooks posted are available on Amazon Kindle, Barnes & Nobles’ Nook, Smashwords or even a plain PDF file.
33,013 members.

16. Free Today on Amazon
This group is for free books only!
18,578 members.

17. Free Today on Kindle & Beyond
Authors: Announce your free books here.
Readers: Learn which books are free today.
14,821 members.

18. Go Indie
All things book-related are welcome, including articles from author blogs and websites, announcements for free and discounted books, book discussions and more. Posts related to services being offered to authors are welcome as well, provided the owner/poster contact the admin beforehand.
5,756 members.

19. Indie Author Book Promotion Page
Welcome to the open group for Indie Author book promotions.
26,545 members.

20. Indie Authors International
READERS and WRITERS from EVERYWHERE, across borders, without barriers. EVERYONE WELCOME.
12,058 members.

21. KIDLIT411
A Facebook group of children’s writers and illustrators run by the founders of the website http://www.Kidlit411.com. Share your information and kid lit news and join a fun community.
2,037 members.

22. Kindle Authors Helping Authors
Welcome to a FB group that actually helps authors. Please take the time to visit other author’s pages and like them on Amazon FB and outside web blogs and websites. We also love receiving tips on what has helped authors sell books, receive helpful reviews or set up their platforms.
4,043 members.

23. Marketing for Authors
Written the book? Now what? Now it’s the hard part, now you have to market it….
This group is for fellow authors to swap marketing ideas with other authors and ask questions.
11,782 members.

24. Passion for Books
Everything related to books. Authors of books are welcome to post photos of your books. You can also post your videos. And talk about your books.
31,165 members.

25. Ready To Read
Open group to promote your new release. It is acceptable to promote a ready to read book, for blog posts that are about a ready to read book, and events for ready to read books.
13,369 members.

26. Review Seekers
This is where authors and publishers meet readers and users who write and post reviews of books and apps on Amazon, B&N, iTunes, and blogs. Members are invited to request a review if they indicate they will provide free copy to reviewer
12,037 members.

27. The Literary Lounge Authors, Writers, Publishers, and Illustrators
Calling all authors … is there a book in you? This is the place to be if you want to learn about writing, creating, strategizing, developing, publishing and selling your book. If you want to create a book that has pizzazz, punch and panache…
15,154 members.

28. We Love Books
Save money and time by buying on line. If you love books, please feel free to tell us about your book that you wrote, a recent one that you read or something you would like to recommend.
3,655 members.

29. Writers and Readers Unite
Invite all of your friends to a place for authors and readers to come together. Authors may post about their new books and readers may post review or comments Poems and personal blogs post are welcome
25,398 members.

30. Writer’s Group
This group is for writers and those interested in the craft of writing, to mingle, meet, inform, learn and cooperate (https://www.facebook.com/groups/memberswritersgroup). Writers of all skill levels and experience are encouraged to help each other through problem spots in their writing, bounce ideas off other members, and talk about the latest news affecting the industry/craft; exchange leads to discovery. Readers and fans are also welcome to participate. Anyone may submit passages of written work for group critiques. Surveys, both by post and software application, as well as thought experiments are also welcome.
30,892 members.

How Authors Are Under Utilising LinkedIn

A.S. Chung B&WPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

HOW AUTHORS ARE UNDER UTILISING LINKEDIN
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How much of LinkedIn do you actually use?

Browse through the “Interest” tab and what do you see? How many of those functions do you utilise to your advantage either for informational purposes or as a marketing tool to promote your books? Let’s explore some of these offerings.

COMPANY PAGES
A Company Page allows you to learn more about a specific company you may interested in. By following a business of interest to you, you can:

  • Learn more about the company, such as a publishing corporation, as you browse through their overview and any other information they may provide.
  • Get the latest updates and developments about a particular business and any news regarding an industry of interest such as publishing or writing.
  • Learn more about specific aspects of their business should they utilise the Showcase Pages e.g. information for illustrators, picture books, submission etc.
  • Enables you to find specific employees within the company you may wish to connect with that could possibly help you as an indie author ie editors, copywriters etc.
  • View available careers within the company that may be of interest to you if you think it may assist you with your writing career.
    Create your own Company Page should it fit the criteria.

LinkedIn Company Page

GROUPS
LinkedIn Groups are a fantastic way to get connected with like-minded professionals. There are many writers, children’s books, author and self-publishing groups that may of relevance to you. All groups are now private and you must be a member to participate in them. They are of great benefit because:

  • You can engage in professional discussion about any topic relevant to that group. E.G. What are some of the best book marketing tips for a first time self-publishing author?
  • You may start a discussion topic should you wish to find out more information.
  • Engaging regularly in conversation enables others within the same industry to get to know you and is a great networking medium.
  • Groups is not a place for self-promotion and is therefore moderated regularly which gives you a genuine platform for open discussions.
  • A good place to learn about the writing industry and anything associated with it to help you as a self-publishing author.

LinkedIn Groups

PULSE
LinkedIn’s Pulse app is a professional news app that is tailored specifically to you to bring you breaking industry news and posts published by your network or by any of your connections.

  • It is a fantastic way to get a snapshot about fellow authors, news about publishing companies or industry stories which may be relevant to you, on one medium, whilst you’re on the run.
  • You can publish a post to add you’re your connections’ feed so they may keep up to date of your breaking stories or posts.
  • An excellent tool for you to promote your work through innovative writing

LinkedIn Pulse

SLIDESHARE
SlideShare is a digital platform that joined the LinkedIn family in 2012. It started out as a means for people to upload their PowerPoint or video presentations and share with the world. This has now evolved into a content marketing medium for any type of digital content.

  • A great medium to find well-presented digital content that may be useful to you from top experts.
  • As an author you can upload your own digital content as another form of marketing to appeal to your LinkedIn followers and draw more attention to your book/s.
  • SlideShare comes with its own analytical tools so another way to monitor its worth and if it helps with you your digital marketing activities.
  • All users are able to share the digital content enabling further exposure

LinkedIn SlideShare

ONLINE LEARNING
Want to learn a new skill? Join LinkedIn’s online learning platform that gives you access to a myriad of courses from design to marketing to the web.

  • As most self-published authors would have probably learnt by now, writing the book was the easy part! Marketing the book brings about a whole new learning curve. This online learning platform would be a very useful tool.
  • You may search your online learning by author, which enables you to follow a writer you may resonate with on specific topics.
  • Documentaries by subject are also available for further learning.
  • You can save you courses and documentaries on a playlist so that you can refer to them at any given time.

LinkedIn Online Learning

If you haven’t already done so, explore these functions. You may very well find new ways of marketing your book/s!

How Amazon’s Author Central Can Improve Your SEO

A.S. Chung B&WPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

HOW AMAZON’S AUTHOR CENTRAL CAN IMPROVE YOUR SEO
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A.S. Chung Amazon Author PageWell done! You have managed to list your book on Amazon and it is now available for sale. It would seem that for most self-published authors, this is the first port of call and it always brings about such a great sense of achievement when you finally see your book listed and is available all around the world.

Now, have you set up your author page?

It is quite amazing how many indie authors don’t utilise this free function or aren’t even aware of its existence. I was certainly guilty of it until a fellow author pointed out to me that I hadn’t uploaded mine. It is perhaps one of the most under-utilised marketing tools and one shouldn’t under-estimate its value. Some of the benefits of having an Amazon author page include:

Let Your Readers Get To Know You
The Amazon Author Central page enables readers to get to know you as an author. This small engagement brings some life to the book and can often encourage the reader to buy your book if they identify with you and your story.

Controlling You Profile
Amazon is a jungle. With more and more books being self-published on a daily basis, it is imperative to take advantage of any medium which may assist with increasing exposure. Taking full control of your Amazon profile helps to define you and your books in exactly the manner you wish to. You are also able to add more books to the list as you continue to launch new titles.

Keyword Searches on Amazon
Having a well-managed author profile will aid in keyword searches on the website and improve your Amazon and Google SEO.

Tracking Sales
Amazon Author Central provides free book tracking in terms of weekly sales, sales rank and author rank. This could certainly help you with your Amazon book marketing strategies if you understand when and where your books are being sold.

Getting More Followers
You are able to interface your blog postings and Twitter feeds onto the profile page so it is always showcasing your most up to date postings. Readers do enjoy seeing that the author is active in the social media world and any subsequent follows increases the author’s presence. This in turn leads to greater web presence and assists with search engine tools.

Reader Interaction
Author forums and discussions are also another free function of the program. This allows the author to interact with readers personally and is an invaluable capability.

Customer Reviews
All Amazon customer reviews for all your books may be found in one place and thus easily accessible.

The setup of the author page is a highly user-friendly process. Follow these steps for how to set up your profile page.

Author Page Tab

  1. Sign up for Amazon Author Central.
  2. Click on “edit biography” to add a biography of no more than 100 words. Amazon provides you with an example of a good biography.
  3. Click on “add a blog” if you have one so that the reader can see your real time updates.
  4. Click on “add event” to share your upcoming speaking engagements, bookstore appearances, and other events.
  5. Add up to 8 photos that will help to enhance your author profile.
  6. Add any relevant videos of interviews, book trailers, or book signings.
  7. Add Twitter account so your feed is included in your profile.

Amazon Author Central Author Page

Books Tab

  1. Click on “add book” to create your bibliography.
  2. Search by title, author or ISBN.
  3. Add any editorial reviews.
    a. Reviews should be from reputable sources and the source should be credited after the quotation.
    b. Quotes from outside reviews should follow “fair use” copyright guidelines.
    c. Limit of 1-2 sentence.
    d. Up to 600 characters.
  4. Add product description.
    a. An objective summary of the book subject matter and genre.
    b. Up to 4000 characters.
    c. Don’t include spoilers!
  5. Add something from the author.
    a. A message from you about this book – what was your experience writing it, why did you write this book and how does it relate to other books you’ve written?
    b. Up to 8000 characters.
  6. Add something from the inside flap.
    a. Content inside your book’s flap should be transcribed without any changes.
    b. Up to 8000 characters.
  7. Add something from the back cover.
    a. Content inside your book’s flap should be transcribed without any changes.
    b. Up to 8000 characters.
  8. Write something about the author.
    a. This section should be the same or similar to your biography as it would appear in a book.
    b. Up to 2000 characters.
  9. Make sure this information is copied across all available editions i.e. eBook, paperback and/or hardcover.

Amazon Author Central Book Page

And that is it! Important to update your profile over time as you change and evolve. Reminder that if you have books on amazon.uk, it is not an automatic update on that site; you would have to login and create a profile specifically for that site. If you are able to get your profile translated, you should also update your author central page for other large international Amazon sites such as France, Germany and Japan.

How To Combat Blogger’s Block!

Susan DayGuest Posting by Susan Day.
Susan Day is a children’s author of over 20 print and eBooks. She has been working her social media presence for over five years and feels her head is just bursting with tips and advice. To alleviate this condition she has decided to blog a non-fiction book one post at a time entitled How to Publish a Children’s Book at Little or No Cost.

HOW TO COMBAT BLOGGER’S BLOCK!
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Stop The Block

So, you’ve started a blog and you are going to rock the world with your insights, humour, wisdom and in-depth insights into your chosen field. Well, that’s the plan anyway. And sure, you plod along nicely posting relevant and important information to your league of avid followers. Things start to go a bit wonky and, one day, you find that you are bleeding your brain dry trying to find new ideas to blog about each day.

Well, this is certainly how I feel, that’s for sure.

A new blog starts every 4 minutes, or so I have been informed. Most blogs, however, don’t survive more than two years. Their creators simply can’t keep up with the constant demand to post new information. I can certainly sympathize with them. It’s darn hard work blogging each day.

I’ve been blogging for nearly ten years now. My first blog was about dog training – I am a canine behaviourist and was just starting a new dog training business at the time. That seems like a hundred years ago now. I have been writing children’s books for five years and my author blog has been going for just about the same time. Recently, I started blogging my first non-fiction book one post at a time. How do I keep motivated? How do I keep going?

Blogger’s Block hits us all at some time or another.

So what can be done about it? Here are a few tips that keep me on track and inspired.

  • Keep your eyes peeled for relevant information you can use. Follow other authors and publishers’ newsletters. If you are going to share something make sure you source it back to the original creator.
  • Go back and look at what you have done in the past. Is there anything you can take from an old post that you can expand upon to create a new one
  • Is there an aspect of your field that you haven’t thought of yet? A different angle you could look at and write about?
  • Pictures, memes, info-graphs are the most popular things looked at online. Why not repost a relevant one each week? Everyone loves cute and funny pictures and they are willing to share them.
  • What can you give away and make your blog much more interesting?
  • Ask others to participate as guest bloggers or ask people to contribute one or two sentences about a particular subject – just like I did below.

It’s true. When I was considering writing an article about Blogger’s Block I knew there would be loads of people out there with much better ideas than I have. So, I popped a short post on a couple of Facebook groups and below are the responses.

I think you’ll agree that they are very clever and helpful.

Melissa Gijsbers Khalinsky from Melissa Writes tells us that, “Some of the things I do to help me – have a theme day (e.g. Friday Five) and that can act as a prompt, another example is I try and put a post to do with the business of being a writer on a Monday. I also read other blogs and get involved in discussions in writers groups as they can give me some great ideas for blog posts. If I get really desperate, I look at some of my old posts and expand or update them. For example I did a post on ways you can use social media to help your writing, then did a follow up with 5 ways Pinterest can help your writing.”

June Perkins from Gumboots Pearlz has created 19 reflective and unique blog posts. She has even listed all the people who mentored and inspired her through her journey. This, in itself, is a great idea for a blog post.

Cate Brickell from Life Behind The Purple Door says, “My number one trick is to get outside with a notebook and free write, fresh air and sunshine always gets the juices flowing. Failing that, just sitting down and starting has always worked, just write anything and eventually the right words come out.”

Shellie Wilson from http://www.Craftgossip.com states, “I tend to sit down and think about what is bothering me about life, organization, food preparation, parenthood etc. I then come up with an article of interest. I know my issues are the same issues 100’s of people have. I work an angle from there.”

Kylie Archer from Kidgredients says, “Being a food blog, I just cook, without trying to make up a recipe for the blog. More often than not it works out well and there you go…a blog post!”

Anne Mazza from Domesblissity tell us, “I’m a food blogger as well and always have a recipe under my belt. If not, I do compilation posts like 10 things to do with cauliflower or other seasonal vegetable, for example. I also keep my ears and eyes open to find out what current food trends are and write about that. If not, I can always find something to write about my kids or parenting problems I have.”

Kelli Schultz from Nourishing Therapeutics states, “I find I write and write while I am in the mood and that leaves me enough posts for those times. I write about nutrition and health. We run fermenting workshops in Launceston, Tasmania.”

Lydia C Lee from Pandora and Max says, “I am struggling with this at the moment. I just write and write and currently have 8 unfinished posts sitting in draft, because I don’t like any of them. I did write one for tomorrow. It’s an honest admission, different to what I normally do. I think just keep writing and moving on to the next one if you don’t like it or can’t finish it.”

Robyna May from The Mummy and The Minx tells us, “I keep a notepad for ideas by my bed. Sometimes I just jot down a random idea and sometimes a whole outline for a post. When I’m stuck, that notepad provides inspiration.”

I’ve Written My Book, Now What? Where To From Here?

Posted by Deb Hockenberry.
Deb Hockenberry is the children’s picture book author of Where Can We Have The Party? Deb always wanted to write for children since she was a child myself! Deb also blogs about her writing journey and what happens after you’ve written your masterpiece!

I’VE WRITTEN MY BOOK, NOW WHAT? WHERE TO FROM HERE?
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Milan Book Stall by Weldon Kennedy

YAY! I did it! My picture book is being just about ready to go to print. Okay, that’s great news for me but now what? I know I have to market and promote my book but exactly how do I do that?

I’ve found a few things out. First, it’s very important to have a web presence. Start a blog, a website, or both. If you want to do both, Weebly is a very good webhost. It’s a WYSIWYG website and that makes it very friendly for a non – techie person like myself. So is GoDaddy. There are also free ones out there like Blogger and WordPress. All of these are what-you-see-is-what-you-get sites.

Unfortunately, I’ve only found one book on how to market and promote a children’s book. That book is called: How To Promote Your Children’s Book: Tips, Tricks, and Secrets To A Best Seller.  This book is chock full of information. I can tell you from experience that you really should read this eBook with a pen and notebook next to you!

From this book I’ve found out a few things.

  1. Join social networking sites. Yep, let yourself be known. I don’t mean to constantly talk about your book. That’s spamming. Just socialize—that’s the key word in social networking. Then when you get your book cover or box of books, take a picture and share it on those sites. Now, you can talk about your book. But again, don’t talk about it every day. You might get a sale this way!
  2. Pull up a spreadsheet (or write this down) of your plan to market your book. Are you going to ask your online friends to review your book? That’s always fun. I’ve been involved in many blog-hops! Do you plan on going through a paid publicity site like World of Ink? Are you going to contact the Author’s Showcase to see when you can be on that internet radio show? How about where you can do book signings and book readings? You can put an ad in the newspaper announcing your book. You can also have you friends who review books interview you. Actually, this can be any friend you blogs. Write all this down so you don’t forget your plan.
  3. Google the subject of your book in your town. For instance, my book subject is a birthday party. Google “birthday party + your town. I was so surprised at the amount of links I received for this! I had no idea there was a place specifically for parties in this town. You can use you phone book to look these places up.
  4. Have a media kit (media release) prepared. I’m still working on mine since my picture book won’t be out for a few months but here’s what you need: On one sheet of paper you should scan a picture of the book, have a short bio of yourself, and a blurb of the book. Also on this page you should have the pertinent information about your book (ISBN number, number of pages, price, and the buy links). Don’t forget you contact information on that page! This includes your mailing information, website, and email address. On a separate page have your publicity picture.
  5. Read marketing blogs and books. They’re full of advice. True they aren’t specifically geared to children’s writing but to marketing in general. I’ve found an excellent marketing website called The Publicity Hound by Joan Stewart. Don’t forget to sign up for her free ezine. It’s full of advice!
  6. Learn to make a video. Videos promote you and your book much better than plain text. I’ve found this out by using Facebook. It dawned on me one night when I was thinking about how to market my upcoming book, that I always stop at the videos on Facebook to watch them.

In your computer is a free movie maker. If you have Windows, you’ll have Movie Maker, for a Mac it’s called iMovie or iMovie Maker. Windows also has free music included with Movie Maker called All Free Music. The point is that you can make your own book trailer by yourself and for free. Book trailers raise interest in your book and that means more possible sales.

This is what I’ve learned so far with the most important being a web presence. You can advertise and even sell your book there. So, get one! Read those marketing books and form your own ideas. Join the many different social networking sites, get to know the people, and let them know you!