How To Turn Your Book Marketing Into A Book

Susan DayGuest Posting by Susan Day.
Susan Day is a children’s author of over 20 print and eBooks. She has been working her social media presence for over five years and feels her head is just bursting with tips and advice. To alleviate this condition she has decided to blog a non-fiction book one post at a time entitled How to Publish a Children’s Book at Little or No Cost.

HOW TO TURN YOUR BOOK MARKETING INTO A BOOK
ONLINE BOOK MARKETING TIP
###

Bookstore

Book by Ian Muttoo

A few weeks ago I was hit with a revelation that really blew my mind. The idea to write a non-fiction book about what I have learnt in the publishing industry had been ticking over in my brain for some time. However, I didn’t want to spend hours and hours writing, creating and publishing another self-help book that would languish at the bottom of an Amazon’s list.

Then one day, I came across an article by Nina Amir titled How to Blog a Book. This was the answer I was looking for. Blogging a book, one post at a time, would help me not only get my book completed but it would open up many other opportunities.

So, I sat down one Sunday and, following Nina’s advice, I created a Tab le of Contents which I use as a guide so I know what to write next. Under that, I started writing my book. Then I set up a website and a sign up from for newsletters. Sounds simple, doesn’t it? Well, it is.

I post short pieces that will go into my books as chapters. If the information is too long I simply break it up. I also post other things that are related to my topic but might not make it into my book. I plan to invite other authors and guests, as well.

I have to say I have found the whole process very rewarding and lots of fun. I don’t feel like I’m stuck writing something that might not go anywhere. Already, there are a lot of people signed up to my RSS feed and my newsletter.

There are a few do’s and don’ts which you can find in Nina’s book. However, I can’t see why you couldn’t blog a book on any subject, even a fiction title. I’m sure you’ll find the whole experience just as rewarding as I have and who knows, perhaps you’ll build a significant fan base before your book is even published. I know I have.

Catch up with my journey at: www.howtopublishachildrensbookatnocost.com

Advertisements

I’ve Written My Book, Now What? Where To From Here?

Posted by Deb Hockenberry.
Deb Hockenberry is the children’s picture book author of Where Can We Have The Party? Deb always wanted to write for children since she was a child myself! Deb also blogs about her writing journey and what happens after you’ve written your masterpiece!

I’VE WRITTEN MY BOOK, NOW WHAT? WHERE TO FROM HERE?
ONLINE BOOK MARKETING TIP
###

Milan Book Stall by Weldon Kennedy

YAY! I did it! My picture book is being just about ready to go to print. Okay, that’s great news for me but now what? I know I have to market and promote my book but exactly how do I do that?

I’ve found a few things out. First, it’s very important to have a web presence. Start a blog, a website, or both. If you want to do both, Weebly is a very good webhost. It’s a WYSIWYG website and that makes it very friendly for a non – techie person like myself. So is GoDaddy. There are also free ones out there like Blogger and WordPress. All of these are what-you-see-is-what-you-get sites.

Unfortunately, I’ve only found one book on how to market and promote a children’s book. That book is called: How To Promote Your Children’s Book: Tips, Tricks, and Secrets To A Best Seller.  This book is chock full of information. I can tell you from experience that you really should read this eBook with a pen and notebook next to you!

From this book I’ve found out a few things.

  1. Join social networking sites. Yep, let yourself be known. I don’t mean to constantly talk about your book. That’s spamming. Just socialize—that’s the key word in social networking. Then when you get your book cover or box of books, take a picture and share it on those sites. Now, you can talk about your book. But again, don’t talk about it every day. You might get a sale this way!
  2. Pull up a spreadsheet (or write this down) of your plan to market your book. Are you going to ask your online friends to review your book? That’s always fun. I’ve been involved in many blog-hops! Do you plan on going through a paid publicity site like World of Ink? Are you going to contact the Author’s Showcase to see when you can be on that internet radio show? How about where you can do book signings and book readings? You can put an ad in the newspaper announcing your book. You can also have you friends who review books interview you. Actually, this can be any friend you blogs. Write all this down so you don’t forget your plan.
  3. Google the subject of your book in your town. For instance, my book subject is a birthday party. Google “birthday party + your town. I was so surprised at the amount of links I received for this! I had no idea there was a place specifically for parties in this town. You can use you phone book to look these places up.
  4. Have a media kit (media release) prepared. I’m still working on mine since my picture book won’t be out for a few months but here’s what you need: On one sheet of paper you should scan a picture of the book, have a short bio of yourself, and a blurb of the book. Also on this page you should have the pertinent information about your book (ISBN number, number of pages, price, and the buy links). Don’t forget you contact information on that page! This includes your mailing information, website, and email address. On a separate page have your publicity picture.
  5. Read marketing blogs and books. They’re full of advice. True they aren’t specifically geared to children’s writing but to marketing in general. I’ve found an excellent marketing website called The Publicity Hound by Joan Stewart. Don’t forget to sign up for her free ezine. It’s full of advice!
  6. Learn to make a video. Videos promote you and your book much better than plain text. I’ve found this out by using Facebook. It dawned on me one night when I was thinking about how to market my upcoming book, that I always stop at the videos on Facebook to watch them.

In your computer is a free movie maker. If you have Windows, you’ll have Movie Maker, for a Mac it’s called iMovie or iMovie Maker. Windows also has free music included with Movie Maker called All Free Music. The point is that you can make your own book trailer by yourself and for free. Book trailers raise interest in your book and that means more possible sales.

This is what I’ve learned so far with the most important being a web presence. You can advertise and even sell your book there. So, get one! Read those marketing books and form your own ideas. Join the many different social networking sites, get to know the people, and let them know you!

Why eBook Editions Are Vital for Every Indie Author

Goldie Alexander

Guest Posting by Goldie Alexander.
Goldie Alexander writes  for adults and children of all ages. Her work includes 85 novels and non fictions, plus prizewinning short stories, plays, and articles. She writes historical fiction, fantasy, crime, science fiction and collections of short stories.

eBook Readers

ebooks en ereaders by Maria Elena

WHY EBOOK EDITIONS ARE VITAL FOR EVERY INDIE AUTHOR
ONLINE BOOK MARKETING TIP
###

I enjoy picturing po-faced commuters reading the latest crime or romance in their mobiles, tablets and Kindles as they head to their dreary jobs in banks and IT companies.  When I was a kid we read comics. Perhaps this is the contemporary adult equivalent.

The major advantage about eBooks is that they are so easily downloaded; there are no forests being cut down, no problem with storage, no hanging around waiting for that copy in the library, and no roaming the streets trying to find a book shop that might still be in business.

Yet there’s never been a time when it’s harder to get big publishers to take on unknown authors. Most seem to be waiting for the next JK Rowling. So how does this affect the unknown writer who can’t find a company to take his book? The answer seems to be to publish digitally. But unless this occurs under the auspices of a big company, it carries the unfortunate label of ‘vanity published.’ Vanity publishing has a bad name because sometimes money has been saved on editing, design and interesting covers. It is assumed that if a book hasn’t been picked up by a well-known publisher that it can’t be any good. Rest assured that big time publishers don’t always know what they are doing. One reader for a distinguished firm told me that she had never ever recommended anything in case she made a mistake.

From a strictly personal perspective, eBooks are wonderful. After a recent accident, I think I would have gone insane had it not been for my Kindle. I downloaded wonderful, and some not so wonderful novels, at a third of the price I would have paid for hard covers. Considering that I read at least two hundred samples and at least half of these as whole books while stuck in hospital, how else could I have managed to tackle a whole library? I could never have afforded it. Nor would anyone have been prepared to bring me that many books.

However Amazon, Kobo and Apple only list about twenty top sellers amongst the thousands of available books. To compensate, if a particular book or author is typed in – and you have to know who you are looking for – that book or author will come up, even if all the books that author has written are not there. My latest is both available in print and on Amazon and/or Kobo, but it certainly isn’t everything I have written because many of my books were published before this digital revolution.

The problem as I see it is that unless a book is displayed on these top lists, no one will ever know anything about it. I once thought good writing deserved to be recommended, or a popular topic would win readers, but this isn’t always the case. And as far as I can see, these lists are quite random.  I think the crux of eBook publishing is: How do we get our books onto that ‘A list’? Social media seems to be the answer. Your name has to be known. You have to become a ‘brand’. So if you want to sell your eBooks, it’s a good idea to blog, twitter, Facebook using all social media as often as you can stand. At least several times a week.

How To Build A Mailing List And Why It’s So Important

imageedit_2_4172062803Guest Posting by C.J. Anaya.
C.J. Anaya is the author of The Healer Series and Double Booked. She is also an avid book blogger, an obsessed fan of The Mindy Project, and an accomplished binge eater of any and all things chocolate.

HOW TO BUILD A MAILING LIST AND WHY ITS SO IMPORTANT
ONLINE BOOK MARKETING TIP
###

Diary Planning

Business Planning by abductit

I want to thank A.S. Chung for letting me jump on her blog and post about a topic that will hopefully help other authors who are struggling with the ins and outs of marketing. Rather than talk about several marketing strategies at once, I think it best to learn one thing at a time.

Let’s talk about a mailing list, what it is, and how to get started.

Amazon offers a great venue for selling your products and getting noticed, but Amazon doesn’t offer you a way to keep in contact with all of the people who have purchased your products. How are you going to let those purchasers know about new releases or exciting news concerning your author journey?

You have them subscribe to your mailing list. Anytime you need to let your fans know about important information concerning your books you can use your mailing list to broadcast that info to all of your subscribers at once.

If you haven’t built that list yet, get started immediately. It will be one of the most important things you ever do. More important than all of the time you spend on various social media sites combined.

Yeah. I said it.

More important than social media!

It is the best tool to implement in order to build a following and spread news fast.

So how do you get started?

You need to find a great marketing program that can oversee the distribution of your information to all of the subscribers on your list.

There are many programs to choose from. Research the one that’s best for you. The one I work with is called AWeber. I am not a graphic designer so AWeber is very user friendly. They give you templates where you can create opt-in forms and copy and paste the html codes for those forms onto your website. You can offer people incentives for subscribing, and then use AWeber to redirect them to their online incentive once they have confirmed their subscription.

Aweber Mailing List

Aweber Mailing List

For example, I offer a free chapter of The Healer for my subscribers. Then I send a follow-up email with a link to my free short story, My Fair Assassin, to thank them for subscribing. You do not have to be tech savvy to do this because AWeber walks you through it with tutorials and customer support. Another bonus to this is linking your blog feed to your emails. If you want your subscribers to receive your blog posts this is a very effective way to manage that option.

Let’s recap. An email list is good for authors. AWeber is just one of the many programs out there that can help you manage your list. Feel free to research other programs. Start building your list as soon as possible. As an author you simply cannot be without it.

For those of you who already have a list and an opt-in form, these tips will help you drive more traffic to your blog or website and facilitate more subscribers.

  • Put your opt-in form on the top of your side bar next to your blog page, on top of your other web pages, and on top of your “about” page. Seriously, do it
  • Offer subscription opportunities within your posts. In other words, put in a little opt-in form or a link to your subscribe page at the bottom of your posts
  • Create a subscribe page if you don’t have one. Here is an example of a great subscribe page. Okay, I’m super biased because it is my subscribe page. Ha!
  • Put a link to your subscribe page next to your opt-in form so that people can read all of the reasons why they should subscribe to your blog or webpage
  • Encourage followers to forward your posts to others who might be interested in the material you’ve posted.

I hope you found this information helpful. Good luck to all of you wonderful authors out there!

How To Keep Track Of Your Twitter Followers With Crowdfire

Susan DayGuest Posting by Susan Day.
Susan Day is a children’s author of over 20 print and eBooks. She has been working her social media presence for over five years and feels her head is just bursting with tips and advice. To alleviate this condition she has decided to blog a non-fiction book one post at a time entitled How to Publish a Children’s Book at Little or No Cost.

HOW TO KEEP TRACK OF YOUR TWITTER FOLLOWERS WITH CROWDFIRE
ONLINE BOOK MARKETING TIP
###

Follow Me on Twitter

Sexy Tweet: Follow Me @DianaGavrilita by Seattle Clouds

Not everyone you follow on Twitter will follow you back. It’s not because there is something wrong with you or because they are mean. Some people don’t manage their Twitter account properly and don’t understand how important building followers can be. That’s their loss!

Remember you need to keep your numbers balanced so you are going to have to unfollow some people. The best way to determine who to unfollow is to use a twitter evaluation platform. There are a few available but I find Crowdfire works best for me.

Crowdfire has a free option that I use twice a week. You’ll need to sign up and then download the app on your phone or tablet or you can visit the website and log on. You will be able to unfollow or follow up to 200 people a day using the free account.

Once you have set up your account look on the menu. The two options we are really interested in for now are Non Followers and Recent Unfollowers.

Once you’ve been adding followers to your Twitter account for a few days go to the Recent Unfollowers tab. These are people who followed you once but are not following you anymore. You’ll see a red stop sign image next to the people who have unfollowed you. Click on this and you’ll be able to remove them from your list.

Then go to the Non Followers list on the menu. These are people who you follow but who have never followed you back. You’ll need to keep this list in check so that you can continue to grow your following with people who want to support you.

Crowdfire will display your non-followers in date order of the oldest to the newest. It’s important to give people time to follow you back. Some experts say 30 days, however, I believe if someone is interested in building their Twitter followers, as you are, then they should respond with a few days. I like to give people a week but I know some people who only wait 24 hours. Again, it’s up to you and what you feel comfortable doing.

I don’t use Crowdfire to follow people because it will eat into my 200 daily limit.

Once you have gotten into the routine of following and unfollowing people it will become second nature. Like I mentioned earlier, it should only take you 5 to 10 minutes a day. If Twitter is an important social media platform for you as an author, Crowdfire is a great way to manage your account.

The What, The How And The Benefits Of Guest Posting

A.S. ChungPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

THE WHAT, THE HOW AND THE BENEFITS OF GUEST POSTING
ONLINE BOOK MARKETING TIP
###

Poggyback

Piggyback by Vany Photography

WHAT IS GUEST POSTING?
Guest posting is when you submit a post onto someone else’s blog as a guest. It could be a recurring posting, perhaps every month or just a one off invitation.

HOW TO GUEST POST ON SOMEONE ELSE’S BLOG
Many writers and bloggers have highlighted that some social media platforms such as LinkedIn, writer’s groups on Facebook and even blogging, does not attract readers and only appeals to industry peers. I have always maintained that as a self-published author, I need the support of online colleagues for multi-faceted reasons. One of the benefits of forging these relationships is the possibility of being invited to guest post on their blog.

Some blogs and websites have submission pages soliciting guest blogs. This is one way for the blogs to consistently have content without paying for writers, such as the Huffington Post. Therefore, you should spend some time going through some related blogs to see if they may be accepting guest writers. Try your luck on a variety of different sites. For example, if you write children’s picture books about multiracial families, approach blogs that are dedicated to this topic, blogs that write about multiracial books or fellow indie authors who maintain a blog and approach them about interviews.

If neither of the above is available to you, just ask! Sometimes bloggers don’t think of doing guest posts themselves. Get to know their blog and their content, write to them and send them a pitch of how you could help each other. There are hundreds of blogs out there! Give it a go!

BENEFITS OF GUEST POSTING
This is the perfect way to piggyback onto someone else’s blog. Especially useful if you don’t have one yourself but feel that you should probably have some presence in the blogging world. You are then taking advantage of their followers and you’re casting a wider net onto potential readers which you would have otherwise not had access to.

Blogging is usually works of non-fiction. Hopefully it will entail a post about your book. This way readers will get to know more about you, your book, what made your write the book and perhaps even about the characters in book. It humanises your work of fiction.

Should your post draw great attention to the blog, you may stumble across another financial avenue and actually be paid for your blog posts. Doesn’t hurt to earn money to subsidise your self-published book marketing adventures!

Guest posting is an excellent means of improving your SEO optimisation strategies. Your back link from the article to your main website helps to improve your ranking on search engines.