How Authors Are Under Utilising LinkedIn

A.S. Chung B&WPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

HOW AUTHORS ARE UNDER UTILISING LINKEDIN
ONLINE BOOK MARKETING TIP 
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How much of LinkedIn do you actually use?

Browse through the “Interest” tab and what do you see? How many of those functions do you utilise to your advantage either for informational purposes or as a marketing tool to promote your books? Let’s explore some of these offerings.

COMPANY PAGES
A Company Page allows you to learn more about a specific company you may interested in. By following a business of interest to you, you can:

  • Learn more about the company, such as a publishing corporation, as you browse through their overview and any other information they may provide.
  • Get the latest updates and developments about a particular business and any news regarding an industry of interest such as publishing or writing.
  • Learn more about specific aspects of their business should they utilise the Showcase Pages e.g. information for illustrators, picture books, submission etc.
  • Enables you to find specific employees within the company you may wish to connect with that could possibly help you as an indie author ie editors, copywriters etc.
  • View available careers within the company that may be of interest to you if you think it may assist you with your writing career.
    Create your own Company Page should it fit the criteria.

LinkedIn Company Page

GROUPS
LinkedIn Groups are a fantastic way to get connected with like-minded professionals. There are many writers, children’s books, author and self-publishing groups that may of relevance to you. All groups are now private and you must be a member to participate in them. They are of great benefit because:

  • You can engage in professional discussion about any topic relevant to that group. E.G. What are some of the best book marketing tips for a first time self-publishing author?
  • You may start a discussion topic should you wish to find out more information.
  • Engaging regularly in conversation enables others within the same industry to get to know you and is a great networking medium.
  • Groups is not a place for self-promotion and is therefore moderated regularly which gives you a genuine platform for open discussions.
  • A good place to learn about the writing industry and anything associated with it to help you as a self-publishing author.

LinkedIn Groups

PULSE
LinkedIn’s Pulse app is a professional news app that is tailored specifically to you to bring you breaking industry news and posts published by your network or by any of your connections.

  • It is a fantastic way to get a snapshot about fellow authors, news about publishing companies or industry stories which may be relevant to you, on one medium, whilst you’re on the run.
  • You can publish a post to add you’re your connections’ feed so they may keep up to date of your breaking stories or posts.
  • An excellent tool for you to promote your work through innovative writing

LinkedIn Pulse

SLIDESHARE
SlideShare is a digital platform that joined the LinkedIn family in 2012. It started out as a means for people to upload their PowerPoint or video presentations and share with the world. This has now evolved into a content marketing medium for any type of digital content.

  • A great medium to find well-presented digital content that may be useful to you from top experts.
  • As an author you can upload your own digital content as another form of marketing to appeal to your LinkedIn followers and draw more attention to your book/s.
  • SlideShare comes with its own analytical tools so another way to monitor its worth and if it helps with you your digital marketing activities.
  • All users are able to share the digital content enabling further exposure

LinkedIn SlideShare

ONLINE LEARNING
Want to learn a new skill? Join LinkedIn’s online learning platform that gives you access to a myriad of courses from design to marketing to the web.

  • As most self-published authors would have probably learnt by now, writing the book was the easy part! Marketing the book brings about a whole new learning curve. This online learning platform would be a very useful tool.
  • You may search your online learning by author, which enables you to follow a writer you may resonate with on specific topics.
  • Documentaries by subject are also available for further learning.
  • You can save you courses and documentaries on a playlist so that you can refer to them at any given time.

LinkedIn Online Learning

If you haven’t already done so, explore these functions. You may very well find new ways of marketing your book/s!

4 Social Media Platforms Every Author Must Have

A.S. ChungPosted by A.S. Chung.
Award-wining author of children’s picture books A Brand New Day: about divorce and Wishful Wedding: about LGBT equality and same gender families. Creator of Pigeonhole Books and blogs about self-publishing, writing, online book marketing, peer bloggers and illustrators.

4 SOCIAL MEDIA PLATFORMS EVERY AUTHOR MUST HAVE
ONLINE BOOK MARKETING TIP 
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Picture1Did you know that there are over 200 social media platforms? 200!

It is impossible to be consistently active on even 10% of what is available. I am sure I don’t need to tell you that marketing your indie book without social media is online suicide. Whether you are savvy with the computer or not, it is a necessary evil. I am also sure most of you know which are the top players in the market and would presume that most indie authors are already participating in some of these platforms.

If however you are not and wish to start, or perhaps only use 1 or 2, I would like to highlight, what I believe to be the big 4 social media platform must haves for all indie authors. To make the offer even more enticing, they are all FREE.

FACEBOOK PAGE
I have come across many indie authors who don’t have a Facebook page. When asked for their Facebook link, more often than not, I get a link to their personal Facebook profile. I don’t want to be their friend for social purposes. I am not interested in what they ate for lunch. I want to connect with them as an esteemed colleague and to be informed about their book ventures.

Facebook is still by far, the most popular means for connecting people. Facebook pages are specifically designed for businesses, brands and authors to share their stories and connect with people. These pages may be customised to suit your needs and you get to control the content. People who like your page and their friends can get updates in news feed and more importantly, they can share news worthy posts and help you spread the word.

TWITTER
Welcome to the world of microblogging!  This is a platform where you only have 140 characters to convey your message. I am sure for most writers; this is a nightmare but nonetheless a brilliant exercise in using your words effectively. All good things come in small packages.

What is a tweet anyway? According to Twitter it is “an expression of a moment or idea. It can contain text, photos, and videos. Millions of Tweets are shared in real time, every day.” This is particularly prevalent in a society where our attention spans are dwindling. It is quite the art form to be able to express your message with so few words. Twitter enables you to be as candid or as business like as you wish and with full accessibility on our smart phones, you can tweet on the run!

LINKEDIN
LinkedIn is a social media website that specifically targets the professional business community. It is an excellent online networking platform. Through LinkedIn, you can chronologically list your books, list your qualifications and/or experience as an indie author and also send through professional updates pertaining to your writing.

No, you won’t get readers to buy your books but you will gain industry peers and business insights. You will also get some great ideas and strategies of how to market your book and learn any new trends in the world of self-publishing.

GOODREADS
An entire website dedicated to book lovers! It is a site whereby you can connect socially with readers and authors, look at what everyone is reading, read their reviews and look at their book ratings. Goodreads also has a comprehensive author program dedicated to people like you and me.

They also have a very active group discussion format as well as giveaway options and the ability to include your books on Listopia.

This is a site where people are genuinely interested in books and the authors who wrote them. It is also a great way to meet other authors and writers who can help you with anything from writing conundrums to communication strategies. Well worth considering if you haven’t already joined.

I have no doubt there are many others to explore, which have worked well for many indie authors. If you are about to embark on your social media journey and find this overwhelming, you are not alone. At a minimum, get your Facebook page up and running and once you get the hang of it and can navigate through it comfortably, move onto the next platform. You will at some point have to learn to juggle them all but I promise that it gets easier and before you know it, it will become a natural extension of your work. Besides, it’s all about writing!