Guest Posting by C.J. Anaya.
C.J. Anaya is the author of The Healer Series and Double Booked. She is also an avid book blogger, an obsessed fan of The Mindy Project, and an accomplished binge eater of any and all things chocolate.
HOW TO BUILD A MAILING LIST AND WHY ITS SO IMPORTANT
ONLINE BOOK MARKETING TIP
I want to thank A.S. Chung for letting me jump on her blog and post about a topic that will hopefully help other authors who are struggling with the ins and outs of marketing. Rather than talk about several marketing strategies at once, I think it best to learn one thing at a time.
Let’s talk about a mailing list, what it is, and how to get started.
Amazon offers a great venue for selling your products and getting noticed, but Amazon doesn’t offer you a way to keep in contact with all of the people who have purchased your products. How are you going to let those purchasers know about new releases or exciting news concerning your author journey?
You have them subscribe to your mailing list. Anytime you need to let your fans know about important information concerning your books you can use your mailing list to broadcast that info to all of your subscribers at once.
If you haven’t built that list yet, get started immediately. It will be one of the most important things you ever do. More important than all of the time you spend on various social media sites combined.
Yeah. I said it.
More important than social media!
It is the best tool to implement in order to build a following and spread news fast.
So how do you get started?
You need to find a great marketing program that can oversee the distribution of your information to all of the subscribers on your list.
There are many programs to choose from. Research the one that’s best for you. The one I work with is called AWeber. I am not a graphic designer so AWeber is very user friendly. They give you templates where you can create opt-in forms and copy and paste the html codes for those forms onto your website. You can offer people incentives for subscribing, and then use AWeber to redirect them to their online incentive once they have confirmed their subscription.
For example, I offer a free chapter of The Healer for my subscribers. Then I send a follow-up email with a link to my free short story, My Fair Assassin, to thank them for subscribing. You do not have to be tech savvy to do this because AWeber walks you through it with tutorials and customer support. Another bonus to this is linking your blog feed to your emails. If you want your subscribers to receive your blog posts this is a very effective way to manage that option.
Let’s recap. An email list is good for authors. AWeber is just one of the many programs out there that can help you manage your list. Feel free to research other programs. Start building your list as soon as possible. As an author you simply cannot be without it.
For those of you who already have a list and an opt-in form, these tips will help you drive more traffic to your blog or website and facilitate more subscribers.
- Put your opt-in form on the top of your side bar next to your blog page, on top of your other web pages, and on top of your “about” page. Seriously, do it
- Offer subscription opportunities within your posts. In other words, put in a little opt-in form or a link to your subscribe page at the bottom of your posts
- Create a subscribe page if you don’t have one. Here is an example of a great subscribe page. Okay, I’m super biased because it is my subscribe page. Ha!
- Put a link to your subscribe page next to your opt-in form so that people can read all of the reasons why they should subscribe to your blog or webpage
- Encourage followers to forward your posts to others who might be interested in the material you’ve posted.
I hope you found this information helpful. Good luck to all of you wonderful authors out there!